Purpose and sources
Working notes for bringing Matthew's CV up to date. This page records the information collected so far, preserves differences between sources and identifies what still needs confirming.
Existing CV: Personal\CV\_context\CV-MD-02.docx.
Initial LinkedIn source snapshot: Personal\CV\_context\linkedin-profile-2026-10-05.md. Experience and About captured on 5 October 2026. Further research is recorded on this notes page.
Additional LinkedIn sources: Education, certifications and recommendations. Read on 5 October 2026. The skills page, the full certification list and profile activity were read on 6 October 2026.
The original CV and LinkedIn profile have not been edited. This is a notes page, not the finished CV.
Profile summary
- Name: Matthew Denison.
- LinkedIn headline: Data and Analytics Solution Architect at Inciper.
- Location: Wakefield, England, United Kingdom.
- Open to work: On-site, hybrid and remote roles in Wakefield.
About statement from LinkedIn
IT professional adding value to the enterprise by leveraging advances in distributed technologies to create more efficient business processes.
Experience from LinkedIn
All 18 displayed roles are recorded below. Dates follow LinkedIn's displayed start and end months. “Present” means present on 5 October 2026. The current engagements overlap as displayed.
“Not shown” means the field was not displayed. The source spelling “Assitant Finance Manager” is preserved; the finished CV can use “Assistant Finance Manager”.
| Organisation | Role | Start | End | Type | Location / working arrangement |
|---|---|---|---|---|---|
| NG Bailey | Data and AI Consultant | Sep 2026 | Present | Contract | Leeds, England, United Kingdom; Hybrid |
| West Yorkshire Combined Authority | Data and Analytics Consultant | Sep 2026 | Present | Freelance | Leeds, England, United Kingdom; Remote |
| Inciper | Data and Analytics Solution Architect | Dec 2021 | Present | Contract | Not shown |
| BIM-UK Limited | Power BI and Business Intelligence Consultant | Sep 2020 | Dec 2021 | Contract | Leeds, England, United Kingdom |
| East London Health and Care Partnership | Data and Analytics Consultant | Jun 2020 | Sep 2020 | Contract | Not shown |
| Inciper | Power BI - Lead Consultant | Feb 2020 | Apr 2020 | Contract | Not shown |
| Yorkshire Water | Data and Analytics Consultant | Oct 2019 | Feb 2020 | Contract | Bradford, England, United Kingdom |
| Metro Rod | Data and Analytics Consultant | Apr 2019 | Sep 2019 | Contract | Macclesfield, Cheshire, United Kingdom |
| Computershare | Business Intelligence Developer | Aug 2018 | Apr 2019 | Contract | Not shown |
| Inciper | Data and Analytics Consultant | Jan 2018 | Jul 2018 | Contract | Not shown |
| Enserve Group | Business Intelligence Consultant | Jul 2011 | Dec 2017 | Contract | Greater Leeds Area |
| Capita IT Services | SharePoint Consultant | Apr 2011 | Jul 2011 | Not shown | Not shown |
| Spice PLC | Business Intelligence Manager | Nov 2010 | Apr 2011 | Not shown | Not shown |
| Spice PLC | SharePoint Consultant / Business Analyst | Aug 2008 | Nov 2010 | Not shown | Not shown |
| Spice PLC | Business Analyst | Aug 2007 | Jul 2008 | Not shown | Not shown |
| Spice PLC | Software Development Manager | Jan 2006 | Aug 2007 | Not shown | Not shown |
| Spice PLC | Internet Development Manager | Aug 1999 | Jan 2006 | Not shown | Not shown |
| Hitchen Foods | Assitant Finance Manager | Aug 1997 | Aug 1999 | Not shown | Not shown |
Supporting experience notes
- Metro Rod: 1 renewal.
- Computershare: 2 renewals.
- Inciper, January to July 2018: Data Factory, Azure Data Warehouse, Azure Analysis Services, Azure Automation and Power BI. Presented a case study to 10 members of the Microsoft Data Platform team. Dynamics 365 source system. 2 renewals.
- Enserve Group: 20 renewals.
- Spice PLC, Business Intelligence Manager: Business Intelligence Business Analyst, Business Intelligence Architect, Business Intelligence Developer.
- Spice PLC, SharePoint Consultant / Business Analyst: SharePoint Business Analyst, SharePoint Solution Designer, SharePoint Administrator.
- Spice PLC, Business Analyst: Business Analyst, Line Manager.
- Spice PLC, Software Development Manager: Project Manager, Business Analyst, Technical Lead, ASP.Net Developer.
- Spice PLC, Internet Development Manager: Project Manager, Business Analyst, Technical Lead, ASP Developer.
- Hitchen Foods: Management Accountant.
The other LinkedIn roles had no description displayed. The existing CV contains fuller delivery achievements and remains a source for drafting those sections.
Qualifications recorded so far
Education
The University of Salford. Accounting and Finance, 1992 to 1995. This is the education entry displayed in LinkedIn.
Qualifications listed in LinkedIn About
- Chartered Institute of Management Accountants: Passed Finalist
- ISEB Foundation Certificate in Business Analysis
- Prince 2: Practitioner
- MCITP: SharePoint 2010 Administrator
- MCITP: Business Intelligence Developer 2008
- MCTS: Microsoft Office SharePoint Server 2007, Configuration
- MCTS: SQL Server 2008, Database Development
- Microsoft: DAT223.3 Orchestrating Big Data with Azure Data Factory
- Exam 778: Analyzing and Visualizing Data with Power BI
Certification announcements in profile activity
- Microsoft Certified: Fabric Data Engineer Associate. Announced in a LinkedIn post on 20 November 2025.
- Microsoft Certified: Fabric Analytics Engineer Associate. Announced in a LinkedIn post on 17 May 2024.
- Microsoft Certified: Azure Fundamentals. Acclaim verified achievement shared in a post on 9 October 2019.
- Exam 70-778: Analyzing and Visualizing Data with Microsoft Power BI. Pass announced in a post on 19 July 2018, matching the certification record issued July 2018.
These post dates are separate from the issue and expiry dates shown in the credential records below.
Full licence and certification list from LinkedIn
All 14 entries on the certifications page, read on 6 October 2026, in displayed order.
- Microsoft Certified: Fabric Data Engineer Associate. Microsoft. Issued Nov 2025, expires Nov 2026.
- Microsoft Certified: Fabric Analytics Engineer Associate. Microsoft. Issued May 2024, expired May 2025.
- Analyzing and Visualizing Data with Power BI. Microsoft. Issued Jul 2018.
- Introduction to R. DataCamp.
- Pro: Designing and Developing Microsoft SharePoint 2010 Applications C#. Microsoft.
- Microsoft Certified IT Professional: Business Intelligence Developer 2008. Microsoft.
- Microsoft Certified Technology Specialist: SQL Server 2008, Business Intelligence Development and Maintenance. Microsoft.
- Microsoft Certified Technology Specialist: Microsoft Office SharePoint Server 2007: Configuration. Microsoft.
- Microsoft Certified Technology Specialist: SQL Server 2008, Database Development. Microsoft.
- Member of the Chartered Institute of Management Accountants. CIMA.
- Prince 2 Practitioner. Prince 2.
- Microsoft Certified Technology Specialist: SharePoint 2010, Configuration. Microsoft.
- ISEB Foundation Certificate in Business Analysis. ISEB.
- Microsoft Certified IT Professional: SharePoint 2010 Administrator. Microsoft.
Entries without dates show no issue date on LinkedIn. Azure Fundamentals is not on the certifications page; its evidence is the October 2019 activity post above and the old CV.
Fabric credential records from LinkedIn
- Microsoft Certified: Fabric Data Engineer Associate. Microsoft. Issued November 2025; expires November 2026. Credential ID
D823FF50CDEF1C30. - Microsoft Certified: Fabric Analytics Engineer Associate. Microsoft. Issued May 2024; LinkedIn marks it expired in May 2025. Credential ID
A537F42A0D2D8A3E.
These are LinkedIn's displayed records. Confirm any renewal before describing a credential as current in the CV.
CIMA wording resolved
Resolved, 6 October 2026: Matthew passed all CIMA exams but moved from finance into IT before completing the practical experience record, so never became a member. The CV always says "Passed Finalist". The LinkedIn certification entry says "Member" and needs correcting.
Expertise listed in LinkedIn About
WSS 3.0, MOSS 2007, SharePoint 2010, SharePoint 2013, Performance Point, Power Pivot, Power Query, Power View, SQL 2012, 2016, SSRS, SSAS Tabular / Multidimensional, SSIS, MDX , DAX, Management Accounting, Process Mapping, Requirements Engineering, UML, BPMN, Azure Data Factory, Azure Data Warehouse, Azure Analysis Services, Azure Automation, Polybase and Power BI.
This is the profile's existing list. It includes legacy technologies and should be reviewed against current experience when preparing the finished CV.
Skills and endorsements from LinkedIn
All 10 skills on the skills page, read on 6 October 2026.
- SharePoint: 34 endorsements, including 8 colleagues at EnServe Group.
- Microsoft SQL Server: 19 endorsements.
- Microsoft Office SharePoint Server: 13 endorsements.
- SSIS: 13 endorsements.
- SSRS: 13 endorsements, including 6 colleagues at Spice PLC.
- Business Analysis: 12 endorsements.
- Business Intelligence: 7 endorsements.
- ASP.NET: 3 endorsements.
- Solution Architecture: 2 endorsements.
- SSAS: no endorsement count displayed.
The skills list is dominated by legacy SharePoint and SQL Server skills. Power BI, Fabric, Azure data services, DAX and Python are absent and should be added to LinkedIn as part of the CV refresh.
Differences to confirm
Neither source has been silently treated as correct. Confirm the differences below before changing the final CV.
Resolved, 6 October 2026: Inciper was acquired by Kerv around April 2025 and traded as Inciper until April 2026, when it rebranded as Kerv. The CV shows the current engagement as Kerv (formerly Inciper) and the 2018 and 2020 engagements as Inciper (now Kerv). LinkedIn still shows Inciper and needs updating.
| Item | Existing CV | |
|---|---|---|
| NG Bailey | No entry | Data and AI Consultant, Sep 2026 to Present |
| West Yorkshire Combined Authority | No entry | Data and Analytics Consultant, Sep 2026 to Present |
| Inciper, current engagement | No Dec 2021 entry | Data and Analytics Solution Architect, Dec 2021 to Present |
| BIM-UK | Data and Analytics Consultant, Sep 2020 to Present | Power BI and Business Intelligence Consultant, Sep 2020 to Dec 2021 |
| Inciper, 2020 | Feb 2020 to Present | Feb 2020 to Apr 2020 |
| Inciper, earlier engagement | Dec 2017 to Aug 2018 | Jan 2018 to Jul 2018 |
| Enserve Group | Aug 2011 to Dec 2017; 22 renewals | Jul 2011 to Dec 2017; 20 renewals |
| Capita IT Services | Apr 2011 to Aug 2011 | Apr 2011 to Jul 2011 |
| Spice, SharePoint role | Jun 2008 to Nov 2010; SharePoint Administrator and Business Analyst | Aug 2008 to Nov 2010; SharePoint Consultant / Business Analyst |
| Spice, Business Analyst | No separate entry | Aug 2007 to Jul 2008 |
| Spice, Software Development Manager | Mar 2005 to Aug 2007 | Jan 2006 to Aug 2007 |
| Spice, Internet Development Manager | Aug 1999 to Mar 2005 | Aug 1999 to Jan 2006 |
| Hitchen Foods | Aug 1995 to Aug 1999 | Aug 1997 to Aug 1999 |
| Magnimo Ltd | Aug 2013 to Dec 2013 | No entry in the full experience list |
| East London health organisation | East of London Health Partnership | East London Health and Care Partnership |
Recommendations received
Barry Johnson
Dated: 30 August 2013. Worked with Matthew on the same team.
Highlights professionalism, rapid problem diagnosis and effective solutions. Useful supporting evidence for technical problem solving and delivery.
Craig Porter
Dated: 20 December 2010. Worked with Matthew on the same team.
Highlights precise business analysis, translating requirements into viable SharePoint solutions and writing specifications that give developers clear boundaries with room to work. Useful evidence for the business analysis and solution design aspects of the CV.
Information still to collect
- Confirm the degree wording and whether further education should be included from the old CV.
- Verify renewal status of the expired Fabric Analytics Engineer credential and the undated older certifications.
- Descriptions and measurable achievements for the current engagements (NG Bailey, West Yorkshire Combined Authority, Inciper/Kerv).
The capture is now complete as far as LinkedIn allows. Experience, About, education, the full certification list, all 10 skills with endorsements, activity posts and two recommendations have been read. The profile has no Featured, Honours, Languages or Projects sections, and the Education section holds only a minimal University of Salford entry that LinkedIn is prompting to complete.