Headline Locked
Replaces "Data and Analytics Solution Architect at Inciper". Keyword-dense for recruiter search, leads with "Hands-on", closes on the migration skill.
Hands-on Data & Analytics Solution Architect | Microsoft Fabric · Azure · Power BI | Medallion Architecture | D365 Finance | CIMA | AI-Assisted Development | Synapse-to-Fabric Migrations
182 / 220 characters
About Locked
Replaces the old generic "IT professional leveraging distributed technologies" blurb and legacy specialties list. First-person is correct for LinkedIn.
I'm a hands-on Data and Analytics Solution Architect with over 25 years' experience in data, analytics and business intelligence, including 15 years as an independent contractor through my company, Disseminate Limited. I specialise in Microsoft Fabric and Azure, designing and building data platforms end to end. I've delivered six medallion architectures across Azure Synapse and Microsoft Fabric, including Synapse-to-Fabric migrations, covering everything from data engineering and dimensional modelling through to semantic models and reporting. My background in management accounting (CIMA Passed Finalist) gives me an understanding of the business behind the data. I work directly with Finance Directors to translate complex financial requirements into robust technical solutions, and have delivered consolidated, multi-currency finance reporting over Dynamics 365 for clients including Savills, Turner & Townsend, Gamma Communications, A2Dominion and Wakefield District Housing. I increasingly use AI-assisted development, with tools such as Claude Code, to accelerate delivery, improve consistency and maintain quality through source-controlled development. I'm proud of the trust I've built with clients: two long-term contract engagements lasting five years or more, alongside consultancy assignments where clients have specifically requested me by name, leading to repeat business and successive renewals. Core technologies: Microsoft Fabric (Lakehouses, Warehouse, Direct Lake, pipelines), Power BI (semantic models, PBIP, DAX), Azure (Synapse, Data Factory, SQL), Dynamics 365 F&O, SQL, PySpark, Python, Azure DevOps, Git and CI/CD.
~1,700 / 2,600 characters
Experience Ready
Mechanical fixes to the entries
- Inciper (Dec 2021 – Present) → company Kerv (formerly Inciper), end date Oct 2026, and add the description below.
- NG Bailey → set end Oct 2026 (LinkedIn shows Contract; the CV says Freelance — your call).
- West Yorkshire Combined Authority → set end Oct 2026.
- BIM-UK Limited → company CappKind (formerly BIM-UK).
- Hitchen Foods → fix the typo Assitant → Assistant Finance Manager.
- Leave the 2018 and 2020 Inciper entries as Inciper (they genuinely were); only the current engagement becomes Kerv.
Kerv description (the entry is currently blank — this is the big gap)
Solution Architect in Kerv's Data and Analytics team (Kerv acquired Inciper in 2025), placed with enterprise clients and retained across seven consecutive renewals. Designed and built medallion data platforms across Azure Synapse and Microsoft Fabric for Savills, Turner & Townsend, Gamma Communications, A2Dominion, Wakefield District Housing and AX Accident Exchange. Selected work: • Savills — built the European and UK finance reporting platforms over Dynamics 365, with a conformed chart of accounts, multi-currency reporting and dynamic row level security. • Savills — migrated the platform from Azure Synapse to Microsoft Fabric with no downstream disruption. • Turner & Townsend — Technical Lead on a greenfield Microsoft Fabric build over D365: Bronze/Silver/Gold Lakehouses, metadata-driven Spark notebooks and Direct Lake semantic models. • Gamma Communications (FTSE 250) — a billing-scale solution reconciling millions of lines a month into a fully balancing Balance Sheet and P&L at billing-line level. • A2Dominion — the enterprise dimensional model (Procurement, Fixed Assets, Finance, leases and treasury) on a Synapse Link medallion lake. • Built reusable orchestration frameworks and Claude skills to accelerate every new build. Stack: Microsoft Fabric, Azure Synapse, Power BI, Dynamics 365 F&O, PySpark, SQL, DAX, Azure Data Factory, Git and Azure DevOps.
Recent freelance descriptions (currently blank, top of the list)
West Yorkshire Combined Authority
Won the bid and built a Microsoft Fabric medallion platform for a pilot Learner Destinations system, ingesting survey and Individualised Learner Record data with per-provider row level security. Cost-engineered to run at around £10 to £12 a month.
NG Bailey
Delivered Cost Value Reconciliation reporting as a single source of truth in SQL, and provided AI-assisted development consultancy, running enablement sessions for the Data and Analytics team on agentic ways of working and source-controlled Fabric development.
Other roles (ELHCP, Yorkshire Water, Metro Rod, Marston, Enserve, Spice): short descriptions optional, Kerv and the About carry the weight.
Skills Ready
LinkedIn lets you pin 3 and hold up to 50. Add the current stack, remove the dated ones.
Pin these three
- Microsoft Fabric · Power BI · Solution Architecture
Add (whatever is not already there)
Microsoft Fabric, Power BI, Azure Synapse Analytics, Microsoft Azure, Azure Data Factory, Dynamics 365 Finance & Operations, Data Warehousing, Dimensional Modeling, Medallion Architecture, Data Engineering, Master Data Management, Semantic Models, Direct Lake, PySpark, Apache Spark, SQL, T-SQL, DAX, Power Query, Python, Azure SQL, Azure DevOps, CI/CD, Git, ETL, Row-Level Security, Business Intelligence, Financial Reporting, Management Accounting, Stakeholder Management, Requirements Analysis, AI-Assisted Development, SSAS, SSIS, SSRS
Keep (still relevant and endorsed — do NOT delete)
- Microsoft SQL Server, SSIS, SSAS, SSRS, Business Analysis
Cull only if you want a tidy list (optional — you lose their endorsements)
- SharePoint, Microsoft Office SharePoint Server (MOSS), Performance Point, Power Pivot, Power View, UML, BPMN
Adding skills never removes anything. Pinning the top three controls what shows on your profile, so you do not have to delete the old ones, just pin the modern three above them.
Certifications Ready
- Microsoft Certified: Fabric Data Engineer Associate (2025)
- Microsoft Certified: Fabric Analytics Engineer Associate (2024) — check the expiry / renewal (it showed expired May 2025).
- Chartered Institute of Management Accountants — Passed Finalist (make sure it does not say "Member").
- Prince 2 Practitioner
- ISEB Foundation Certificate in Business Analysis
Your older MCITP / MCTS certs can stay (they show longevity) but are optional now.